You already juggle school, work, club activities, and life in general, so why attend our Student Career Forums?
Because the Forums have connected more than 100,000 students to companies that live and breathe marketing, and many are hiring interns and entry level staff. If you attend, you're also eligible to apply for Marketing EDGE scholarships. Spend the time, it’s worth it.
Upcoming Student Career Forums
Dallas | Friday, February 14, 2020 | #EDGESCF | #NYCEDGE
Marketing EDGE is excited to return to Dallas in 2020. Stay tuned for program and registration information.
Chicago, IL | Tuesday, April 14, 2020 | #EDGESCF | #CHICAGOEDGE
Marketing EDGE is returning to Chicago in 2020. We are excited to announce the first keynote speaker from THE WALT DISNEY COMPANY - Carolyn Shelby, Manager, Search Engine Optimization (SEO)! Stay tuned for additional program announcements.
Registration will open in December.
Recent Career Forums
New York City | Friday, November 1, 2019 | #EDGESCF | #NYCEDGE
Career Panel moderated by Maureen McNally, Anne Lewis Strategies
Pele Cortizo-Burgess, the Chief Product Officer at Initiative
Students attending NYC SCF
Students Networking With Pele Cortizo-Burgess, Initiative
Amanda Bopp, Kate Spade
Students queued up for panel Q&A
More than 200 students representing 33 colleges and universities from as far away as Chicago gathered at the Fashion Institute of Technology on Friday November 1st to kick off the first Student Career Forum of the 2019-2020 school year.
The inspiring day began with a networking hour featuring 30 different companies including EDGE corporate sponsors Alliant Data, Epsilon, Fluent, and Share Local Media, as well as EDGE alumni from organizations including Conde Nast, The Hershey Company, Verizon and Young & Rubicam. Students had a great opportunity to not only build their network with leading marketing professionals, but also learn more about the state of the industry, the diversity of roles, and future internship and job opportunities.
Following the spirited networking hour, two keynote speakers captivated the audience with their distinct marketing (and personal) backgrounds. First to take the stage, Amanda Bopp, Kate Spade’s Vice President of Digital Marketing and Analytics, shared the significance of connecting with consumers in a meaningful way while also capturing that transaction with invaluable data – all while realizing that the average attention span of a consumer is 8 seconds (1 second less than a goldfish!). Next up at the podium, Pele Cortizo-Burgess, the Chief Product Officer at Initiative, inspired the students with his story of how he entered the marketing world (via law school!)- a story accentuated by his creative energy and dramatic flair. In telling his own story, Pele emphasized the importance of stories for a brand’s recognition, resonance, and longevity with consumers.
The event finished on a high note with a career panel led by Maureen McNally, Executive Vice President at Anne Lewis Strategies, and panelists Raiseh Bickram, Coordinator of Client Partnerships at NBCUniversal Media, Sara Kline, Marketing Manager of Banking & Capital Markets at PwC, David Parrin, Associate Account Manager at Oracle Data Cloud, and Venessa Trofa, Assistant Product Manager at Conair Corporation. The panelists stressed the importance of building your marketing skills while still in school, making the most of every opportunity that comes your way, and never taking any connection for granted.
Chicago, IL | April 11, 2019 | #EDGESCF | #CHICAGOEDGE
Students networking with companies
President Terri B. with Justin Price, Marketing EDGE Alumni
Panel giving career insights to students
Karen Goodman from Havas speaking to students
Networking with students and companies
Lisa Nucci presenting from the Chicago Bulls
Dallas, TX | February 8, 2019 | #DALLASEDGE | #EDGESCF
Nearly 100 enthusiastic students from Chicago area colleges and
universities came together on Thursday, April 11, 2019 for the final EDGE
Student Career Forum of the school year, hosted by Loyola University Chicago.
The Forum kicked-off with a networking breakfast where students met marketing and talent leaders from companies including Google, Rise Interactive, Milwaukee Bucks, Citi, Mintel, Chicago Bulls, IBM, PepsiCo, Wiland, and Drum Agency.
The keynote speakers who followed offered a rare glimpse into the inter-workings of two fascinating companies. Karen Goodman, Group Creative Director at Havas, one of the largest integrated marketing communications agencies in the world, shared the importance of collaboration of Creative and Strategy to create compelling marketing campaigns. Karen shared her thoughts about the future of marketing - a seamless integration of the digital and physical worlds. Lisa Nucci, Director of Marketing for the Chicago Bulls, talked about the fascinating world of sports marketing and critical importance of building a brand (less than 1% of NBA fans will ever go to a game so it’s all about brand recognition!).
Next up was a career panel led by Todd Sauvola, Talent Acquisition Lead from Rise Interactive, and panelists Sabria Jones, Citi; Sarah Stefaniu, Google; Justin Price, the Milwaukee Bucks; and Jeannette Ornelas, Mintel. The panelists stressed the importance of becoming more marketable by learning new skills while still in school (e.g. coding), maintaining curiosity during the job search and throughout your career, finding good mentors, and being flexible, but intentional, about your career choices.
Keynote: Jeni Golomb, Daisy Brand
Keynote: Sachin Shroff, The Container Store
Panel Moderator: Gary Elsken, Quad/Graphics
Keynote Jeni Golomb networking with students
Student Career Forum Panel
Southwestern University students with Panelist Nereida Zarco, IBM
Students from Dallas and beyond braved the cold on Friday, February 8, 2019 for a Student Career Forum hosted at Southern Methodist University.
The day began with a networking breakfast, where students met with marketers from many companies (including Fossil, GameStop, IBM, and The Marketing Arm). The formal program followed with a diverse slate of speakers from The CMO Club, Daisy Brand and The Container Store. Jeni Golomb, the Chief Marketing Officer of Daisy Brand shared her Theory of Concentric Circles to help students see the path to a dream job often involves building ones skillset in a series of jobs that may not be their first choice but nonetheless provide needed experience to attain their ultimate goal. Sachin Shroff, Sr. Director of CRM & Marketing Analytics at The Container Store urged the students not to fear data but to embrace the many ways it can help them anticipate consumer need. The students then heard from a career panel of Marketing EDGE alumni, moderated by Gary Elsken, Talent Management Consultant at Quad/Graphics. The panelists: Kelsey Werner, Frito-Lay; Nereida Zarco, IBM; Kelly Corsi Adame, Innovative/Stadium People; Claire Fitzpatrick, McAfee, and Jeff Ball, Publicis Experiences.
“I had never heard about the Student Career Forum until my professor recommended I attend. Looking back at it now, it was a life changing experience. Not only was I contacted by Marketing EDGE to join their team but I was also introduced to my current internship at Epsilon. The Student Career Forum facilitated and guided me throughout my career journey.”
Lizbielka Rosario, Mercy College, Marketing
"Marketing EDGE has really opened my eyes of the vast and diverse marketing field as compared to other business majors. I am truly honored and grateful to be able to attend to Marketing EDGE events and get to sponsor them to my colleagues.”
Thuriya Sai, University of Nevada, Las Vegas, Marketing & Management Information Systems
“Before taking part in Marketing EDGE programs, marketing was a vague, somewhat confusing term to me. After attending Marketing EDGE programs such as Student Career Forums and the Collegiate Summit, the industry made a lot more sense to me. I learned first-hand from marketing leaders.”
Rachel Trenchard, Vassar College, Psychology and Economics
“Very beneficial information about how to go beyond your resume and stand out from people that have done it.”
Melissa Roberts, Drake University, Marketing and Accounting, minor in Mathematics