Experience the Challenge!
Imagine you're about to present a marketing plan you've been working on for weeks to your boss. Your boss' eyes pierce through you. You're nervous. But then you think to yourself, I've done this before.
The 2016-2017 Collegiate ECHO Challenge by Collette brings to life the concepts you learned in the safety of the classroom, and challenges you to apply them to an actual business case. You pitch a campaign proposal to an actual "client!"
The Collegiate ECHO Marketing Challenge has been providing a great learning experience—and gaining recognition for marketing students—for more than 30 years!
Your Marketing Challenge
What kinds of travel needs and expectations do Baby Boomers (fall semester teams) or Generation Xers (spring semester teams) have—now and in the future? Your market research will explore their aspirations you'll get to suggest travel adventures, tours, etc. across the seven continents served by Collette; and you'll be developing an integrated marketing plan to entice consumers to travel with Collette.
Your marketing plan can suggest enhancements to existing travel packages—or it can suggest new ones. You have a budget of up to $5 million—to inspire your target audience to book a Collette travel package.
Get Started Today!
- Form a team of 2-5 members with a team leader and give it a unique team name.
- READ THE CLIENT BRIEF / RULES.
- REGISTER: Complete an Intent to Compete form (required for all team members)
- See the WELCOME and video.
Client Brief and Official Rules
IT'S A MUST-READ: The button below opens the "client brief" [pdf], and official rules. Your team is the "agency" pitching this new client, so you're going to want to read this to get the details you need to win.
The client brief includes the "deliverables"—what the client wants. It also contains the rules—please read them. Teams that don't follow the rules will be disqualified. Take a look! Below that is a link to a brief welcome letter and brief video the Collette wants all teams to see.
Fall Teams Submit Entries by December 12, 2016
This deadline is for fall teams only. Teams must be registered to participate. (If you'll be participating in the spring semester, you will need to register in December/January, and consult the Client Brief/Official Rules above for spring deadlines.) Students: to register—click this button:
Prizes and Awards
Undergraduate and Graduate campaigns are judged separately. In each division:
1st Place Gold: Team members are eligible to split a $2,000 award.
2nd Place Silver: Team members are eligible to split a $1,000 award.
3rd Place Bronze: Team members are eligible to split a $500 award.
Trophies and Certificates
The above winners' schools each receive a trophy (sent to the faculty advisor, if applicable, or department chair).
The above winners, as well as honorable mention team members, are eligible to receive a certificate suitable for framing that denotes their achievement.
Marketing EDGE Scholarships Available
$2,500 in undergraduate and $2,500 in graduate Collegiate ECHO Scholarships.
Students who participate on our programs are eligible to apply for our scholarships. Marketing EDGE is making available a total of $5,000 in scholarships to Collegiate ECHO participants. Every student on a qualifying* team is eligible to apply for the Collegiate ECHO Scholarship.
*Teams that qualify: all team members registered; the team's submission contains all required deliverables and meets the qualifications for judging.
Please see the faculty toolkit at marketingEDGE.org before registering. There is a separate registration for faculty: