Collegiate ECHO Marketing Challenge
Experience the Challenge! | #collegiateECHO19
Introducing the 2018-'19 national marketing competition from Marketing EDGE for college students. Coming to you in the fall semester, it's the Collegiate ECHO Marketing Challenge by Boxed.
Imagine you're about to present a marketing plan you've been working on for weeks to your boss. Your boss' eyes pierce through you. You're nervous. But then you think to yourself, I've done this before.
Our Challenge by Boxed brings to life the concepts you learned in the safety of the classroom, and challenges you to apply them to an actual business case. You pitch a campaign proposal to an actual "client!"
The Collegiate ECHO Marketing Challenge has been providing a great learning experience—and gaining recognition for marketing students—for more than 30 years!
Your Marketing Challenge
Boxed allows customers to shop for bulk household items online and have them shipped directly to their door with no membership fees and free delivery on orders over $49. The Challenge: create a multichannel marketing campaign that targets one of four US markets, focuses on the target demographic of affluent moms, and includes a word-of-mouth tactic. Learn more below in the Client Brief:
Backgrounder: CNBC Interviews Boxed CEO
Client Brief and Official Rules
IT'S A MUST-READ: The Challenge is in here! This brief (and the rules) is required reading for all team members! Keep it for your reference. It will come in handy.
Thank you to all teams that successfully submitted their campaigns!
Judging is under way, and we expect to announce the winners by end of January 2019.
In the Challenge, Students Create a Polished Business Pitch
- executive summary - 1 page brief + 10 page summary)
- strategic summary chart - market research conclusions in left column, corresponding strategy in right column
- visual summary - 20 PowerPoint slides or 3 - 4 minute video presentation
- appendix - up to 20 pages - details, substantiation and samples for these summaries.
- team photo (plus a document identifying who's who)
Not required / optional: video advertisement to consumers
Deadlines and What's Next
October 15, 2018 - Each student individually must register by this date.
November 6, 2018 - Student registration forms are re-opened for corrections, editing and submissions.
December 10, 2018 - Entry submission deadline. (Team leaders, take note!)
December 2018 - mid-January 2019 - Judging of submissions
End of January 2019 - Notification of results to faculty advisors via email. Notification to students without a faculty advisor to follow.
Judges' feedback to faculty advisors (and students without a faculty advisor upon request) will follow.
Prizes and Awards
PRIZES FOR 2018-2019 Challenge by Boxed. We saved the best for last. Teams that win are eligible for prizes as follows:
are eligible to receive award certificates recognizing their achievement as Gold, Silver, or Bronze winners or Honorable Mentions. Their school department receives a trophy for display. In addition:
1st Place Gold: Team members are eligible to split a $2,000 award.
2nd Place Silver: Team members are eligible to split a $1,000 award.
3rd Place Bronze: Team members are eligible to split a $500 award.
Trophies: The above winners' schools each receive a trophy (sent to the faculty advisor or department chair if applicable).
Certificates: The above winners, as well as honorable mention team members, are eligible to receive a certificate suitable for framing that denotes their achievement.
Graduate team members are eligible to receive award certificates denoting their achievement as Gold, Silver, or Bronze winners or Honorable Mentions.
Marketing EDGE Scholarships Available
Undergraduate and Graduate Scholarships
Students who participate in our programs are eligible to apply for our scholarships. Collegiate ECHO is one such program. Every student on a qualifying* team is eligible to apply for Marketing EDGE scholarships which range from $1,000-$7,000.
*Teams that qualify: all team members registered; the team's submission contains all required deliverables and meets the qualifications for judging.
Marketing EDGE offers teaching resources for the Collegiate ECHOs and a separate registration for faculty before the teaching semester. To receive email notifications and information about the Challenge, email us at admin@marketingEDGE.org
Meet the winners of the 2017-2018 Collegiate ECHO Marketing Challenge by Fossil.